Rumors started circulating that Pharrell Williams was the next on the list of high profile artists to join the Adidas roster. Now, Adidas Originals confirms the addition of the hit-maker to its roster with an introduction video and a statement from the man of the moment himself. Pharrell will be bringing his Bionic Yarn collaboration to his Adidas apparel and footwear which is set to launch Summer 2014. I recently had a chance to check out Rita Ora’s upcoming Adidas Originals collection and I must say that she has some really dope stuff lined up for the ladies this Fall. I’m sure Pharrell and Kanye’s upcoming lines will do justice to the Adidas brand as well. Check out the introduction video below with Pharrell wearing a pair of custom Stan Smiths that he has been seen wearing on a few red carpets this year.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” – Pharrell Williams
“I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.” – Dirk Schoenberger, Adidas’ Global Creative Director